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Tips for messages sent via Linked Helper 2

Alexandra
Updated

In this article, we want to give you some tips on how to compose messages in Linked Helper 2 in a more correct and effective way. Tips and hint provided here will be helpful for marketers and for  recruiters as well.

 

Invitation messages

Let us start with invitation messages which are sent via the "Invite 2nd and 3rd level contacts" action.

Firstly, do not send your offer right in the invitation message, because it pushes the targeted audience away, your percentage of accepted invites will go down because of refusals. You are not spammers and ad machines, your aim is to attract potential clients/buyers to the bargain, you don’t need them to lodge a complaint against you to LinkedIn for spam spreading.

Secondly, if you are not sure that your invitation message will attract the attention of your potential audience and will somehow increase your chances to be accepted, then, maybe, you do not need to write anything in your invitation message at all. For example, let us imagine that your targeted audience are CXOs, then you should remember that they receive lots of messages like yours every day and they just are not interested in such kind of invitations, they will ignore it, your message will be lost in thousands of similar messages.

Thirdly, if you still decided to send an invite with a message, then we strongly do not recommend using links in them, because LinkedIn may consider your invitations as spam.

 

Messages to 1st connections

When personalizing your outreach messages to 1st-degree connections, do not be limited to the standard built-in variables like {firstname}, use custom variables as well, which will help you to increase your acceptance rate.

For example, you can mention mutual connections if they are available, do not forget to use IF|THEN|ELSE clauses, mark the fact that you work in the same industry, name companies of your recipients.

After the invite, many of our customers send follow-up messages (you need to use the "Message to 1st connections | Group members" action for that) right after contacts accept their invites. It is not that bad since it shows that you are interested in having a conversation. That’s why we do not recommend putting your offer here too. Simple messages like “Thank you for accepting my invite” or “How are you?” will be better to win new connections over. You just need to clear the air, so start with small talk. Show to the targeted audience that you are not a bot sending spam messages, show them that you are a real person as your recipients (we really hope that you see fakes very rarely).

Do not forget to hold the pause for 2-3 days before sending your second follow-up message using either the "Delay between actions" or Check for replies action. After the delay, you can send your offer to the contacts.

The most spread problem that our clients do is sending a big or sometimes even enormous advertising message (but we remember that you are not spammers and robots sending ads) that looks like a scientific article. And then you send many follow-up messages with reminders without any useful information.

We do understand that you want to tell contacts about all the features and advantages of your product, you want to show that it is better than the product of your competitors and it will help your clients to increase the income or cut costs, or even both at the same time. But, we suppose that you don’t want your clients to be drowned in the sea of the information, that’s why we offer the following:

  • Break your huge message into 2 or 3 messages with the 3 - 7 days intervals between them. In the first message, mention all the general features that you want your clients to know. Ask them if they are interested or not. In the second message, you can add some specific information mentioning that you forgot to add it to your 1st message but you remembered about the client and decided to send some additional information. In the third message, you can add a picture (link), for example, it can be an infographic about your product, results that your product can improve, comparing table with features, etc.
  • Instead of the picture that makes your message attractive, you can also use a video for making it even more attractive. It will be even better if you upload the video to LinkedIn and not just use a link from YouTube.
  • If your message still looks huge even after breaking it and it also includes several links with websites or videos, then it will be better to split your message again and create separate little messages that include one link/video/picture, because LinkedIn doesn’t always show previews for all the media content in your message – How to attach images to LinkedIn messages?. This will help you to solve 2 problems:
    1. Your message will be more human-like. It will look like you wrote one thought and sent it, after that you thought about another thing and added another couple of paragraphs to the initial message.
    2. Links and media files will be fully seen with a preview showing the content and they won’t look like ordinary links. It definitely increases the chances for them to be opened and viewed.

Here is an example for you of how your message looks if you insert several links or media files in one message:

__________.png

 

This is an example if you split your messages:

__________.png

  • Do not be too intrusive. If you don’t see an answer within a couple of days, then do not hurry to send another offer. Wait for 5-7 days and only after that send your next offer. In this period of time, Check for replies action will be running and checking who replied to your previous message.
  • In the last message, you should thank your recipient for reading the offer. Say sorry if you were too intrusive and promise that you won’t disturb him again (or don’t promise that if you still want to contact this person once again).

Campaign sample

The possible workflow of the campaign will look like that:

By inserting three Messaging actions in a row, you make Linked Helper 2 to move the profiles through them not in bunches but one by one, so that your messages will look like you sent 3 messages in a row one by one with several seconds delay.

In conclusion, we would like to say that the most important things are:

  • Do not be too intrusive;
  • Avoid pushing people;
  • Create structured and human-like messages, so they don’t look like ads that each of us received on LinkedIn;
  • Add media files like pictures\videos\links to make your messages look more attractive and increase the readability of your messages.

Thank you very much for your attention. We hope that these tips helped you! Here are some more useful articles from our blog:

 

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