With the help of Linked Helper 2, you can send messages to LinkedIn group members even if your are not connected. This article will explain who to set up such a campaign which can be useful for recruiters targeting potential candidates from groups on certain technical topics.
Create a new campaign
- In the Campaign menu, click plus button to create a new campaign, choose "Message sequence via group" template, click Create and follow the steps to create a needed amount of messages that will be sent to group members:
- Set up your initial message:
- Set up reply detector behavior in the 'Check for replies' Action. Initial message via group is placed by LinkedIn in the Incoming requests inbox rather than Message inbox. When a message is read and accepted by a recipient, LinkedIn moves it into Message inbox and shows "Message request accepted" technical notification for both participants in the chat, indicating that the request was accepted. It is possible to treat this notification as a reply. In two words, Linked Helper can detect "Message request accepted" technical notification as a reply even if the profile hasn't replied but only accepted incoming message request via group:
- In the next step you can add another follow-up to those, who received your initial message request and accepted it:
- You can specify minimum time delay between the two messages. Please note that by default Linked Helper does not send a follow-up message unless initial message request is accepted:
- There is a possibility to send unlimited number of follow-up messages, but we recommend sending less than 3 messages in order not to be too pushy. When you've added all follow-ups you need, click Finish button:
Add profiles
Collect profiles from group
Note:
- Linked Helper doesn't have its own filters for collecting from LinkedIn it uses those of LinkedIn search, hence you need to finely filter profiles in LinkedIn search to get most qualified leads - How to filter and collect profiles via Linked Helper.
- It is not possible to filter profiles by location or industry in the group list, however, Sales Navigator allows you to filter profiles by group, which means you can filter them by the location, industry first, and then collect only those who are participants of a certain group - How to filter profiles via Sales Navigator and send them free messages as group members?
Once campaign is created, Linked Helper offers you to add leads to the newly created campaign.
- Click Continue button:
- Choose LinkedIn website:
- LinkedIn:
- My group page
- Once the page is loaded:
- Choose a LinkedIn group;
- On the LinkedIn group page on the right side click "Show all" to open the list of the group members;
- Click "Collect" button in the "Campaign" section on the left Menu of the app;
Wait until the app has collected all found profiles and then click "Start campaign".
Upload from a CSV file
Let's imagine you have 11 LinkedIn accounts, one of them has a Sales Navigator subscription, the other 10 accounts don't have it, all 11 are the participants of the Finance Club group.
You want to collect all CXOs in certain location from a large group and send them a message via group from several LinkedIn accounts without Sales Navigator subscription, then here is what you can do:
- Navigate to Sales Navigator and make a search, filtering profiles by position, location, industry, etc. Do not forget to filter them by Group. Collect them, do not forget about limitations:
- Download profiles - How to download profiles from Linked Helper?
- Split the profiles across different LinkedIn accounts if needed: create several copies of the CSV, and delete the unwanted rows but leave the columns as they are, do not modify the headers.
- Create a messaging campaign - How to manage broadcasts to LinkedIn 1st connections — creating messages chains
- Upload CSV files into different LinkedIn accounts who are members of the Finance Club group. If the CSV files were fetched from Linked Helper 2, you can use the method shown in the first article, otherwise you need to upload them as shown in the second article:
- Now change the profiles' group ID as it is shown in the article here - Change profile's group ID.
Review campaign
Review leads
You can check the collected contacts in the Queue list:
There you can:
- exclude (with Exclude list plug-in installed) some contacts in case you for some reason do not want to invite them - How to exclude contacts from a campaign in LH 2?;
- delete them;
- tag them (with Tagging system plug-in installed);
- download to create a file with custom variables and upload them into LH2 (with Custom template variables plug-in installed).
Check this article for more info: Managing profiles in Linked Helper 2
Review Actions settings
Let's overview the campaign workflow and Actions' settings. For that you need to click Campaign menu and navigate to the Workflow tab:
In the Workflow tab you will see several Actions depending on the number of follow-ups you've set up:
- Message to group members - sends the initial message request.
- Check for replies - monitors replies to the messages sent via the previous messaging Action.
Note:
- Linked Helper won't send a follow-up to those who haven't accepted your message request. As it was already mentioned earlier, initial message via event is placed by LinkedIn in the Incoming requests inbox rather than Message inbox. When a message is read and accepted by a recipient, LinkedIn moves it into Message inbox and shows "Message request accepted" technical notification for both participants in the chat, indicating that the request was accepted. By default, a follow-up is sent only when message request is accepted. It is technically possible to send a follow-up even if initial message request was not accepted. For that you need to switch off the 'Keep in queue permanently if request is not accepted' as replies' setting in the Message analyzer tab of the Action: - Message to group members sends a follow-up only to those who have accepted your initial message.
Note:
- By default, it does not send the follow-up to those who replied anything after previous message or who received a manual message from you before. You can change this behaviour in the Message analyzer tab of the Action.
- It's possible to send those who replied to external CRM using Send replied to Webhook plug-in. - Check for replies - monitors replies to the messages sent via the previous messaging Action.
Note:
- If this is the last step in the Workflow, then by default, the "never" setting is activated which means the Action continues checking for replies for contacts in the Queue and never moves them to the Successful list. If you add another Action below, then the "never" option is uncheck automatically and the delay is set to 1 day. - Etc.
Every action can be enhanced with plug-ins providing extra functionality - Plug-in Store.
Run the campaign
Start the message broadcast by clicking the Start button:
Note: campaigns are programmed in a way to get your contacts through the funnel as quickly as possible so the actions are performed from the bottom to the top going from the latest action if there`s anything in the queue to the earliest.
Later, you can export information for successfully processed contacts as a CSV file:
Unfortunately, MS Excel doesn’t support CSV files in the same way as .xslx files. But I still able to open any CSV file with MS Excel:
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