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How to attach images to LinkedIn messages

Daniil Kolesnikov
Updated

Reply rate, click-through rate, conversion rate, and some other rates I might have forgotten to mention are always low when you do a cold outreach campaign, especially if it is carried out via a social media like LinkedIn or via email where most of the recipients get used to seeing boring generic messages starting with "Hi there, bla-bla-bla".

These days you need to be more creative and craft really outstanding messages since the simple use of the receiver's first name in a message body is hardly a personalization and will draw the attention of an innocent lead only.

"What should I do then?" you might have thought. The answer is simple: if the campaign is running in LinkedIn via Linked Helper, then you need to hyper personalize your messages.

One way to do it is to use our Message Template Editor PRO where you can use not only built-in variables like {company}, {position}, {industry}, etc. but custom variables and IF THEN ELSE clauses as well.

Another way is to attach images, both personalized and generic ones, to the messages sent. Linked Helper 2 feature is implemented for specifically for marketers and sellers allows them to add an image attachment to your messages to first connections to attract more attention and make messages more valuable.

It's possible to attach a generic image as well as use built-in integration with Uclic or Hyperise in order to create images with custom text for each profile.

 

Important to know:

  • At the moment, you can not attach an image to your invitation to connect, InMail messages, and messages to group members.
  • You can only send attachments through the basic LinkedIn platform. If you've collected your contacts from a Sales Navigator or Recruiter search, then you'll need to change the platform of your contacts

 

How to attach an image from a custom field

If you want to send a regular image(s) to your first connections, then you need to follow these simple steps:

  1. Upload  image into a cloud or server and get the image direct URL
  2. Create a custom field with the image URL
  3. Set the custom field in the message template as the source for the image

A few things to keep in mind:

  • Your picture has to be in one of the following formats: 'png', 'jpg', 'jpeg', 'JFIF' or 'pjpeg'
  • If you've uploaded or selected an empty custom field, then the whole message won't be sent.
  • The file size must not exceed 10 megabytes.

 

Upload image into a cloud or server and get the image direct URL

  1. If you're hosting the link on your own website, then you need to ask your system administrator to provide you with a direct link that can be viewed by anyone in the internet. Here is an example of how it looks like:
  2. If you're uploading the logo onto a third-party hosting, then you need to find a direct link to the logo:
  3. If you would like to use your Google Drive for hosting, then you need to:
    • upload logo into Google Drive;
    • share it so that anyone on the internet with the link can view and copy the link:
    • change the link:
      • first, delete the 'https://drive.google.com/file/d/' part from the beginning and the '/view?usp=sharing' part from the end;
      • then, add the 'https://lh3.googleusercontent.com/d/' part at the beginning;
      • as a result, example link
        https://drive.google.com/file/d/1fmIc5jfGN7zjUBdp5GfY2ev_CKf-Oarn/view?usp=sharing
        should be transformed into
        https://lh3.googleusercontent.com/d/1fmIc5jfGN7zjUBdp5GfY2ev_CKf-Oarn

 

 

Create a custom field with the image URL

mceclip1.png

 

Set the custom field in the message template as the source for the image

  • Install Attach personalized images plugin
  • Open your message template, select the "From custom variable" option in the "Attachment image URL" section and select your custom variable from the list. There won't be any preview available until the URL is pasted into the custom variable template on the right side:

mceclip2.png

  • You can test the URL of your image in the right section of the message template. If the URL is correct and an image is supported by Linked Helper 2, then a preview will be loaded and shown in the preview:

mceclip3.png

  • Done! You can now send a message to your contacts with an image attachment:

mceclip6.png

 

How to attach a personalized image from Hyperise

With Hyperise, you can create images with dynamic layers such as logos, website screenshots, maps, QR Codes, profile images, and text options like first/last name, business name, job title, category, and more. Check this article for detailed instructions - Hyperize integration

 

How to attach a personalized image from Uclic

When talking about hyper-personalization, you cannot avoid the idea of sending personalized images or redirecting leads to your website via links with personalized previews or even to the personalized custom landing pages. Uclic is a service that helps you in creating such images and links in a fast and efficient way, with no need for programming skills. You can learn a bit more about Uclic from this article.

Check this article for detailed instructions - Integration with Uclic

 

 

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