With Linked Helper 2, you can invite 2nd and 3nd level contacts to join your network and send them a follow-up message after they accepted your invitation. Such a workflow is a best way for sellers to find as many leads for their sales as possible.
However, an invite out of the blue sky from a sales person looks like another awkward attempt to do cold sell (especially with a sell speech in the invitation message), hence your acceptance rate might be quite low.
In this article, you will learn how to warm-up your leads before inviting, how to filter and collect targeted audience from the LinkedIn, send intrusive invitation note and a couple of follow-ups.
Adjust existing campaign
There is no need to create a new campaign if you already have one. Simply add warm-up actions above inviting.
To do that:
- Choose the campaign in the left rail menu and go to the Workflow tab:
- Click '+' button above inviting action:
- Add Follow / unfollow profiles Action:
- Click '+' button between inviting and following actions:
- Add Delay between actions
- Now you can add Like and comment posts and articles after the Delay between actions, but please keep in mind that on a Standard license you will be limited to 20 likes per day: Licensing: Standard and PRO licenses. Pricing and discounts.
- And again, we recommend adding Delay between actions below to provide leads with some time to check their notifications and notice your effords before receiving invitation:
Later, you can adjust the delay between activities:
And the number of posts/articles Linked Helper should react to:
Use template
Create new campaign
- Click Create new campaign button in the Campaign menu:
- Give your campaign a name, choose "Invite and follow-up" template, and click Create:
Follow the steps of campaign generator:
- Add Action for following profiles so they will receive a notification that you followed their pages:
- Add Action for liking leads posts or articles. By default, Linked Helper will be liking 2 latest posts and 2 latest articles. You can change these numbers later in the Action settings. By default, there will be 1 day pause between following and liking to provide leads with some time to check their notifications in LinkedIn and not to look too intrusive:
- Set the message template that is sent along with the invitation:
You can install IF-THEN-ELSE operator for Message template editor plug-in and create a complex template that will be sending different variation of the message depending on the number of mutual connections: How to create message templates - Allowed you to enable workaround to overcome LinkedIn weekly invitation limit and invite more than a 200 profiles per week. Unfortunately, it doesn't work anymore as LinkedIn removed undocumented feature from the available functionality of their site, so you must not enable it:
- Set up automatic invites canceller to withdraw old unaccepted invitations. We recommend doing this periodically to avoid any issues with LinkedIn since too many pending invites can harm your account:
- Set up a follow-up to those who accepted your invite:
If you don't want to send any follow-ups, you can finish campaign creation. Linked Helper will be only inviting profiles in that case: - If you set up a message those who accepted your invitation, then in several days you can send another follow-up to those, who received your first message after invitation (not the invitation message itself) but haven't replied:
- And another follow-up to those who haven't replied to the previous one, if needed. If no messages needed, click Finish button:
Filter and collect leads for inviting
Once campaign is created, Linked Helper offers you to add leads to the newly created campaign.
Note: Linked Helper doesn't have its own filters for collecting from LinkedIn it uses those of LinkedIn search, hence you need to finely filter profiles in LinkedIn search to get most qualified leads - How to filter and collect profiles via Linked Helper
For that, you need to:
- Click Continue button:
- Choose the source of the profiles: it can be an external file (CSV, HTML, TXT - How to upload contacts to Linked Helper 2?) with profile URLs or LinkedIn website. Let's choose LinkedIn website for our test purposes:
- Then you need to choose any of LinkedIn subscription: either regular LinkedIn, or Recruiter, or Sales Navigator. Do I need paid LinkedIn subscription to use your service? What advantages can I get with a paid LinkedIn subscription?
- Finally, choose a page where you collect profiles from. This is not a final list as Linked Helper can collect posts likers or commentators as well: Is it possible to collect those who liked or commented post?
- Once again a reminder that you have to apply all the needed filters manually, and then click 'Collect' button in the left rail menu next to the campaign Queue:
- Once you are in the search page, apply all the needed filters. In this case, we will use Connections (2nd degree), Locations (United States), and Title (CEO) filters. After click 'Collect' button, and then - 'From current page':
- Once collecting is over, you can review collected profiles and the workflow or start your campaign:
Review Action settings
Let's overview the campaign workflow and Actions' settings. For that you need to click Campaign menu and navigate to the Workflow tab:
In the Workflow tab you will see 10 Actions:
- Follow / unfollow profiles - follows targeted profiles. At the moment of inviting a profile will see 'Nick is following you and would like to connect'.
- Delay between actions - simply keeps profiles in the Queue for specified amount of time before transferring profiles to the next action.
- Like and comment posts and articles
- Delay between actions - simply keeps profiles in the Queue for specified amount of time before transferring profiles to the next action.
- Invite 2nd and 3rd level contacts- sends invitations to your 2nd or 3rd level connections.
Note:
- By default, profiles will be invited in the platform they were collected from (either regular LinkedIn or Sales Navigator). Follow-ups will be sent to the Messaging inbox of the corresponding platform as well. You can change this behavour - How to change LinkedIn platform for processing profiles.
- For some profiles LinkedIn may request their emails in order to send invitation. You can get those automatically: install Advanced settings for Invite 2nd and 3rd level contacts plugin and enable LH Email Finder.
- If you send your messages via the Sales Navigator platform to those recipients who do not have it, then the messages will appear in the ordinary LinkedIn inbox of the recipient. If a recipient reply to such a message, then the reply will appear in your Sales Navigator inbox. - Filter contacts out of my network (keep 1st level only)- filters those who accepted your invitation and moves them into the next Action Queue while the rest are moved back to Queue for another check in about an hour.
Note:
- It can automatically accept incoming invitations from profiles of this campaign: install Auto accept incomming invites for Filter contacts out of my network (keep 1st level only) plugin and enable this feature. - Message to 1st connections - sends a follow-up message to newly added connections within the previous inviting action.
Note:
- By default, it does not send the follow-up to those who replied anything after connecting or who received a message from you before. You can change this behavior in the Message analyzer tab of the Action.
- It's possible to send those who replied to external CRM using Send replied to Webhook plugin. - Check for replies - monitors replies to the messages sent via the previous messaging Action of the campaign.
Note:
- You can set the number of days profile checks for replies in the General tab.
- If no reply found within a specified period of time, a profile is moved to the "Successful" list and further down in the workflow, and his replies to the previously sent message won't be checked anymore.
- It's possible to send those who replied to external CRM using Send replied to Webhook plugin.
- Replied contacts will be moved to the Replied sub-list and this is the ending point of the campaign for them, even if you have other actions in your workflow below. If you want them to receive the next message despite the fact that they replied, you can replace Check for replies with Delay between actions or retry such profiles manually - How to send a follow-up message to the profile even if he or she replied.
- Check for replies action searches for replies from the profile only in one platform where the previous message was sent; it does not check a messaging history in several platforms. - Message to 1st connections - sends the second follow-up to those who haven't replied to the previous one.
Note:
- By default, it does not send the follow-up to those who replied anything after previous message or who received a manual message from you before. You can change this behaviour in the Message analyzer tab of the Action.
- It's possible to send those who replied to external CRM using Send replied to Webhook plugin. - Check for replies - monitors replies to the messages sent via the previous messaging Action.
Note:
- If this is the last step in the Workflow, then by default, the "never" setting is activated which means the Action continues checking for replies for contacts in the Queue and never moves them to the Successful list. If you add another Action below, then the "never" option is uncheck automatically and the delay is set to 1 day.
Every action can be enhanced with plugins providing extra functionality - Plugin Store.
If you do not want to send follow-up messages, you can delete those actions:
Or vice versa, if you'd like to send another (third, forth, etc) follow-up, you can easily add it and set up a delay:
Review profiles
You can check the collected contacts in the Queue list.
There you can:
- exclude (with Exclude list plugin installed) some contacts in case you for some reason do not want to invite them - How to exclude contacts from a campaign in LH 2?;
- delete them;
- tag them (with Tagging system plugin installed);
- download to create a file with custom variables and upload them into LH2 (with Custom template variables plugin installed)
Check this article for more info: Managing profiles in Linked Helper 2
Start the campaign
After you set up everything according to your needs, you can start your campaign by clicking the Start button.
Note:campaigns are programmed in a way to get your contacts through the funnel as quickly as possible so the actions are performed from the bottom to the top going from the latest action if there`s anything in the queue to the earliest.
Later, you can export information for successfully processed contacts as a CSV file:
Unfortunately, MS Excel doesn’t support CSV files in the same way as .xslx files. But I still able to open any CSV file with MS Excel:
Thank you very much for your attention. We hope that these tips helped you! Here are some more useful articles from our blog:
- Sales hack: Combine a cold email outreach automation tool & LinkedIn research
- Prospecting on LinkedIn messages: Personalize outreach & get 2X more responses
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