With the help of Linked Helper 2, you can send messages to LinkedIn event attendees even if they are your 2nd or 3rd-degree connections, for example, if you're a recruiter and target developers from an event dedicated to programming. In this article, you'll learn how you can do it.
Create a new campaign
- Create a new campaign from a 'Message sequence via event' template:
- Set up your 1st message to event attendees:
- Set up reply detector behavior in the 'Check for replies' Action. Initial message via event is placed by LinkedIn in the Incoming requests inbox rather than Message inbox. When a message is read and accepted by a recipient, LinkedIn moves it into Message inbox and shows "Message request accepted" technical notification for both participants in the chat, indicating that the request was accepted. It is possible to treat this notification as a reply. In two words, Linked Helper can detect "Message request accepted" technical notification as a reply even if the profile hasn't replied but only accepted incoming message request via event:
- in the next step you can add another follow-up to those, who received your initial message request and accepted it:
- You can specify minimum time delay between two messages. Please note that by default Linked Helper does not send a follow-up message unless initial message request is accepted.
- There is a possibility to send unlimited number of follow-up messages, but we recommend sending less than 3 messages in order not to be too pushy. When you've added all follow-ups you need, click Finish button:
Filter and collect leads for messaging
Once campaign is created, Linked Helper offers you to add leads to the newly created campaign.
Note: Linked Helper doesn't have its own filters for collecting from LinkedIn it uses those of LinkedIn search, hence you need to finely filter profiles in LinkedIn search to get most qualified leads - How to filter and collect profiles via Linked Helper
Collect from LinkedIn event
For that, you need to:
- Click Continue button:
- Choose the source of the profiles: it can be an external file (CSV, HTML, TXT - How to upload contacts to Linked Helper 2?) with profile URLs or LinkedIn website. Let's choose My events page from LinkedIn website:
- Once you're on My events page, choose an event, navigate to the LinkedIn event search page by clicking the event attendees:
- Apply needed filters and click Collect - From current page buttons:
- Once collecting is over, you can review collected profiles and the workflow or start your campaign:
Add profiles from other sources
If you collected profiles from any other sources (uploaded from a CSV, added one-by-one from messaging page, etc...) you need to assign to them an Event ID. If you don't assign Event ID to profiles added from anywhere except the event attendees page, Linked Helper won't be able to send the message.
Once profiles are added, assign an event ID to them for messaging:
- install Override platform plug-in;
- get event ID:
To get the correct ID of this event, you need to open search by event and grab the search link itself and use it as an ID. You need to open the list of all event attendees by clicking link that shows all attendees:
Once you acquired event ID or URL:
- go to the list of profiles in the Queue of the first Action, select them all and click Change platform button:
- select "Event ID" in "Collect scope type" and paste the Event ID or URL into "Collect scope id" field, click Save:
Review campaign
Review leads
You can check the collected contacts in the Queue list:
There you can:
- exclude (with Exclude list plug-in installed) some contacts in case you for some reason do not want to invite them - How to exclude contacts from a campaign in LH 2?;
- delete them;
- tag them (with Tagging system plug-in installed);
- download to create a file with custom variables and upload them into LH2 (with Custom template variables plug-in installed).
Check this article for more info: Managing profiles in Linked Helper 2
Review Actions settings
Let's overview the campaign workflow and Actions' settings. For that you need to click Campaign menu and navigate to the Workflow tab:
In the Workflow tab you will see several Actions depending on the number of follow-ups you've set up:
- Message to event attendees - sends the initial message request.
- Check for replies - monitors replies to the messages sent via the previous messaging Action.
Note:
- Linked Helper won't send a follow-up to those who haven't accepted your message request. As it was already mentioned earlier, initial message via event is placed by LinkedIn in the Incoming requests inbox rather than Message inbox. When a message is read and accepted by a recipient, LinkedIn moves it into Message inbox and shows "Message request accepted" technical notification for both participants in the chat, indicating that the request was accepted. By default, a follow-up is sent only when message request is accepted. It is technically possible to send a follow-up even if initial message request was not accepted. For that you need to switch off the 'Keep in queue permanently if request is not accepted' as replies' setting in the Message analyzer tab of the Action: - Message to event attendees sends a follow-up only to those who have accepted your initial message.
Note:
- By default, it does not send the follow-up to those who replied anything after previous message or who received a manual message from you before. You can change this behaviour in the Message analyzer tab of the Action.
- It's possible to send those who replied to external CRM using Send replied to Webhook plug-in. - Check for replies - monitors replies to the messages sent via the previous messaging Action.
Note:
- If this is the last step in the Workflow, then by default, the "never" setting is activated which means the Action continues checking for replies for contacts in the Queue and never moves them to the Successful list. If you add another Action below, then the "never" option is uncheck automatically and the delay is set to 1 day. - Etc.
Every action can be enhanced with plug-ins providing extra functionality - Plug-in Store.
Run the campaign
Start the message broadcast by clicking the Start button:
Later, you can export information for successfully processed contacts as a CSV file:
Unfortunately, MS Excel doesn’t support CSV files in the same way as .xslx files. But I still able to open any CSV file with MS Excel:
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