General information
IF-THEN-ELSE operator is a plug-in that makes message templates flexible with IF-THEN-ELSE operators to generate different message texts for different sets of variables.
To enable it please:
- Navigate to the Plug-in Store menu.
- Find IF-THEN-ELSE operator plug-in and click Install button:
- Once plug-in is installed, IF-THEN-ELSE operator appears when editing message templates:
Use case
IF-THEN-ELSE clauses when combined with built-in or custom variables may raise the flexibility and personalization of your message templates to a new level that increases your acceptance rate and makes outreach less robot-like. If you plan to make your network wider, then most likely you should avoid the standard “I’d like to join your professional network” phrasing. To replace it, you can add certain IF-THEN-ELSE conditions.
For example, Linked Helper will send “I noticed that we have [5] mutual connections and thought it would be great to get connected as well” in case there are two or more mutual connections with a profile. If there is only one mutual connection, “It seems we both know [Mr. Deluge] so I thought, why wouldn’t we connect?” will be sent. If there are no mutual connections at all, Linked Helper can drop the third variant of the message, for example, “Hello [Jack], I noticed your profile in the ’People you may know’ section and thought it wouldn’t hurt to get connected.”
Detailed description
Information for {company}, {position}, {mutualFirstFullName}, {mutualSecondFullName},{mutualTotal} isn't always available on a profile page, that is why you should use logical operator IF | THEN | ELSE to build a truly flexible message template.
Note: IF | THEN | ELSE can be used both with standard variables and the custom ones.
IF string should contain one variable the presence of which Linked Helper should check after information from a profile page is scraped during the execution of a messaging action.
If the information for this variable is found, text from THEN string will be used. If not, LH will proceed with the backup plan (i.e. ELSE string).
Here is an example:
Result:
1) A company is available on a profile page:
2) A company isn't available on a profile page:
Keep in mind:
- One operator - one variable in the IF string. No text, symbols or mathematical operations (for example, {mutualTotal} = 10, {company} != Microsoft, or {cs_age} > 30 — expressions are not supported). Linked Helper checks only the presence of information, not its content.
- The vertical order of strings in "Message Template Editor" doesn't start new lines, as well as their separation between different text boxes, doesn't add spaces - they need to be inserted manually.
How to
You can find more information about using this feature here: Examples of the more complex, composite templates.
Some best practices are saved in this article: Tips for messages sent via Linked Helper 2
You can try the software for free during 14 days - download it and activate a free trial.
Official website Our blog YouTube Facebook Instagram WhatsApp Email: info@linkedhelper.com